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Title: DESIGNING WITH THE MIND IN MIND
SIMPLE GUIDE TO UNDERSTANDING USER INTERFACE DESIGN GUIDELINES
By: Jeff Johnson
Format: Paperback

List price: £36.99
Our price: £33.29
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ISBN 10: 0124079148
ISBN 13: 9780124079144
Availability: Usually dispatched within 1-3 weeks.
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Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Pub. date: 7 February, 2014
Edition: 2nd edition
Pages: 250
Description: Provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. This book equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures.
Synopsis: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.
Publication: US
Imprint: Morgan Kaufmann Publishers In
Returns: Returnable
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