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Item Details
| Title:
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INTERNATIONAL BUSINESS
GLOBAL COMPETITION FROM A EUROPEAN PERSPECTIVE |
| By: |
Andrew Harrison, Ertugrul Dalkiran, Ena Elsey |
| Format: |
Paperback |
| List price:
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£72.99 |
| Our price: |
£63.87 |
| Discount: |
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| You save:
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£9.12 |
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| ISBN 10: |
0198782136 |
| ISBN 13: |
9780198782131 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
16 March, 2000 |
| Pages: |
520 |
| Description: |
This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of businessactivity. They have provided extensive world-wide coverage, focusing on the major trading nations, European issues (within the EU as well as in Eastern Europe), the emerging economies, and the developing nations. The text includes extensive teaching aids which help the student to take a more activerole in studying, such as case studies, study topics, group activities, and suggestions for an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study. |
| Synopsis: |
This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging economies, and developing nations. * extensive material on European issues , both within the EU and in Eastern Europe * teaching aids include case studies, study topics, group activities, and an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study. |
| Illustrations: |
figures, tables |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Returnable |
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