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Item Details
Title: THE ESSENTIALS OF MARKETING RESEARCH
By: Lawrence S. Silver, Robert E. Stevens, Bruce Wrenn
Format: Hardback

List price: £165.00
Our price: £148.50
Discount:
10% off
You save: £16.50
ISBN 10: 041589929X
ISBN 13: 9780415899291
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 October, 2012
Edition: 3rd Revised edition
Pages: 376
Description: Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Synopsis: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: * Secondary research and data mining * Internet marketing research * Qualitative and exploratory research * Statistical analysis * Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Illustrations: 53 black & white tables
Publication: UK
Imprint: Routledge
Returns: Returnable
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