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Item Details
| Title:
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THE POWER OF THE TALE
USING NARRATIVES FOR ORGANISATIONAL SUCCESS |
| By: |
Julie Allan, Gerard Fairtlough, Barbara Heinzen |
| Format: |
Hardback |
| List price:
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£41.99 |
| Our price: |
£37.79 |
| Discount: |
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| You save:
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£4.20 |
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| ISBN 10: |
047084227X |
| ISBN 13: |
9780470842270 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
11 February, 2002 |
| Pages: |
320 |
| Description: |
"... I thoroughly endorse the book... Fairtlough is an excellent thinker. " Napier Collyns "Takes Arie de Geusa s thinking forward. . I have no hesitation in recommending it for publication. " Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment. . |
| Synopsis: |
" ...I thoroughly endorse the book...Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values. |
| Illustrations: |
Ill. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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