 |
|
|
Item Details
| Title:
|
CREATING PASSION BRANDS
HOW TO BUILD EMOTIONAL BRAND CONNECTION WITH CUSTOMERS |
| By: |
Helen Edwards, Derek Day |
| Format: |
Paperback |
| List price:
|
£32.99 |
| Our price: |
£29.69 |
| Discount: |
|
| You save:
|
£3.30 |
|
|
|
|
|
| ISBN 10: |
0749447621 |
| ISBN 13: |
9780749447625 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 January, 2007 |
| Pages: |
320 |
| Description: |
Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. |
| Synopsis: |
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, the authors show how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century.Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
Queen of air and darkness
Dark secrets and forbidden love threaten the very survival of the Shadowhunters in Cassandra Clare's Queen of Air and Darkness, the final novel in the #1 New York Times and USA TODAY bestselling The Dark Artifices trilogy.
Queen of Air and Darkness is a Shadowhunters novel. What if damnation is the price of true love? Innocent blood has been spilled on the steps of the Council Hall, the sacred stronghold of the Shadowhunters.
In the wake of the tragic death of Livia Blackthorn, the Clave teeters on the brink of civil war.
|
Oxford Illustrated Dictionary of 19th Century Language
This browsable and unique dictionary explains the interesting words found in 19th century texts studied at secondary school. With clear explanations, panels, and an illustrated section of photographs and artworks on the themes of transport, crime, fashion and more, it is and essential guide to help students enjoy 19th century literature.
|
Things a Bright Girl Can Do
Through rallies and marches, in polite drawing rooms and freezing prison cells and the poverty-stricken slums of the East End, three courageous young women join the fight for the vote.
|
AQA GCSE English Language: Targeting Grade 5
This full colour write-in revision workbook focuses on how to achieve grade 5 by taking students through the individual exam questions and providing extensive practice opportunities, self-assessments, sample student answers, revision tips and sample exam papers. This resource enables students to take active control of their revision.
|
|
Secrets of a Sun King
Thirteen-year-old Lilian Kaye, who lives in a flat above a shop in London, is eagerly following the story. Then Lil''s grandfather is taken suddenly ill, and when a mysterious package turns up for him from the Egyptologist, Lil starts to believe there is truth to the rumours of a pharaoh''s curse.
|
Fierce Fragile Hearts
The powerful novel from the bestselling author of Beautiful Broken Things, which was shortlisted for the YA Book Prize and selected for Zoella''s Book Club.
|
TRUTH OF THINGS
The stories of Nicky and Kenny, the brothers of McGowan''s ''Brock'', ''Pike'' and ''Rook'', stunningly packaged in a new mainstream trade edition to reach a wider audience. Follow brothers Nicky and Kenny as they work together to help their dad tackle everything thrown at them. Set against the stark but beautiful Yorkshire landscape, ''The Truth of Things'' is a gritty and deeply moving perspective on rural, working class life that encapsulates all of the unique and unflinching power of family love. A deftly handled exploration of modern poverty, the highs and lows of adolesence, and life with learning difficulties, this is a book for every reader.
|
Little Bird Flies
Although she loves her island, with its wild seas and big skies, she guiltily nurses a secret dream of flight - to America and the freedom of the New World. But her family are struggling under the spiteful oppression of the new Laird, and it seems that even some of the Laird''s own household are desperate to leave.
|
Grenade
It''s 1945, and the world is in the grip of war. Hideki and Ray are on opposite sides, each fighting to survive. But then the two of them collide in the middle of battle... Alan Gratz, New York Times bestselling author of Refugee, returns with this high-octane story of how hope and redemption can tie us together.
|
|
|