| Title:
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RESEARCH IN CONSUMER BEHAVIOR
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| By: |
Russell W. Belk (Editor) |
| Format: |
Hardback |
| List price:
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£93.99 |
| Our price: |
£84.59 |
| Discount: |
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| You save:
|
£9.40 |
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| ISBN 10: |
0762313048 |
| ISBN 13: |
9780762313044 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 July, 2006 |
| Series: |
Research in Consumer Behavior 10 |
| Pages: |
286 |
| Description: |
Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. |
| Synopsis: |
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research. |
| Publication: |
US |
| Imprint: |
JAI Press Inc. |
| Returns: |
Returnable |