PUBLIC RELATIONS THEORY by Carl H. Botan (Editor), Vincent Hazelton Jr. (Editor) ( 9780805806922 )

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Title:

PUBLIC RELATIONS THEORY

By:

Carl H. Botan (Editor), Vincent Hazelton Jr. (Editor)

Format:

Paperback

List price:

£56.99

Our price:

£55.28

Discount:

3% off

You save:

£1.71

ISBN 10:

080580692X

ISBN 13:

9780805806922

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

1 September, 1989

Series:

Routledge Communication Series

Pages:

368

Synopsis:

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

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PUBLIC RELATIONS THEORY (HB)

PUBLIC RELATIONS THEORY II