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Item Details
| Title:
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GREAT A&P AND THE STRUGGLE FOR SMALL BUSINESS IN AMERICA
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| By: |
Marc Levinson |
| Format: |
Paperback |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0809051435 |
| ISBN 13: |
9780809051434 |
| Publisher: |
HILL & WANG INC.,U.S. |
| Pub. date: |
1 October, 2012 |
| Pages: |
384 |
| Description: |
Tells the story of a successful company that forever changed how Americans shop and what Americans eat. This book shows how George and John Hartford took over their father''s business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. |
| Synopsis: |
The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost. |
| Illustrations: |
16 pages of b&w illustrations |
| Returns: |
Returnable |
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