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Item Details
Title: POWERHOUSE MARKETING PLANS - 14 OUTSTANDING REAL-LIFE PLANS AND WHAT YOU CAN LEARN FROM THEM TO SUPERCHARGE YOUR OWN CAMPAIGNS WINSLOW "BUD" JOHNSON
By: W. Johnson
Format: Paperback

List price: £20.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0814472192
ISBN 13: 9780814472194
Publisher: AMACOM
Pub. date: 1 July, 2004
Pages: 352
Description: Identifies the success traits that drive sales for products, and reveals the plans themselves. This book features the marketing plans of organizations, and dissects these efforts into their component parts. It is useful for marketing and business professionals in all industries.
Synopsis: This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.
US Grade: Twelfth Grade
Publication: US
Imprint: Amacom
Returns: Non-returnable
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