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Item Details
Title: HISTORICISING TRANSMEDIA STORYTELLING
EARLY TWENTIETH-CENTURY TRANSMEDIA STORY WORLDS
By: Matthew Freeman
Format: Hardback

List price: £145.00
Our price: £130.50
Discount:
10% off
You save: £14.50
ISBN 10: 1138217697
ISBN 13: 9781138217690
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 28 November, 2016
Series: Routledge Research in Cultural and Media Studies
Pages: 208
Synopsis: Tracing the industrial emergence of transmedia storytelling-typically branded a product of the contemporary digital media landscape-this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.
Publication: UK
Imprint: Routledge
Returns: Returnable
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