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Item Details
Title: BASIC MARKETING RESEARCH: PEARSON NEW INTERNATIONAL EDITION
By: Naresh K. Malhotra
Format: Paperback

List price: £61.99
Our price: £57.34
Discount:
7.5% off
You save: £4.65
ISBN 10: 1292020482
ISBN 13: 9781292020488
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 26 July, 2013
Edition: 4th edition
Pages: 676
Description: For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Synopsis: For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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