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Item Details
| Title:
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THE BUSINESS OF TOURISM
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| By: |
J. Christopher Holloway, Claire Humphreys |
| Format: |
Paperback |
| List price:
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£49.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1292063246 |
| ISBN 13: |
9781292063249 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
16 March, 2016 |
| Pages: |
808 |
| Description: |
This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading. |
| Synopsis: |
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Non-returnable |
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