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Item Details
| Title:
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INTRODUCING MULTIMODALITY
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| By: |
Carey Jewitt, Jeff Bezemer, Kay O'Halloran |
| Format: |
Electronic book text |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317269799 |
| ISBN 13: |
9781317269793 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
22 March, 2016 |
| Pages: |
220 |
| Synopsis: |
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:formulating research questionscollecting research materialsassessing and developing methods of transcriptionconsidering the ethical dimensions of multimodal research.A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal. |
| Illustrations: |
90 Line drawings, black and white; 6 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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