A MILE OF MAKE-BELIEVE by Steve Penfold ( 9781442629240 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

A MILE OF MAKE-BELIEVE
A HISTORY OF THE EATON'S SANTA CLAUS PARADE

By:

Steve Penfold

Format:

Paperback

List price:

£23.99

Our price:

£21.59

Discount:

10% off

You save:

£2.40

ISBN 10:

144262924X

ISBN 13:

9781442629240

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

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Publisher:

UNIVERSITY OF TORONTO PRESS

Pub. date:

31 August, 2016

Pages:

256

Description:

Synopsis:

A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic" - a visual and narrative mix of meticulous organization and whimsical style- and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.

Publication:

Canada

Imprint:

University of Toronto Press

Returns:

Returnable

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