MARKETING ETHICS by N. Craig Smith (Editor), Patrick E. Murphy (Editor) ( 9781446208106 )

Item Details

Title:

MARKETING ETHICS

By:

N. Craig Smith (Editor), Patrick E. Murphy (Editor)

Format:

Hardback

List price:

£855.00

Our price:

£769.50

Discount:

10% off

You save:

£85.50

ISBN 10:

1446208109

ISBN 13:

9781446208106

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Publisher:

SAGE PUBLICATIONS LTD

Pub. date:

14 September, 2012

Edition:

Five-Volume Set ed.

Series:

SAGE Library in Marketing

Pages:

2096

Description:

This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.

Synopsis:

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic. Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions. Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content. Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.

Publication:

Imprint:

SAGE Publications Ltd

Returns:

Returnable

Some other items by this author:

EIGHTY EXEMPLARY ETHICS STATEMENTS (PB)

ETHICAL INNOVATION IN BUSINESS AND THE ECONOMY (HB)

ETHICAL MARKETING DECISIONS (PB)

ETHICS IN MARKETING