BRAND LEADERSHIP by David A. Aaker, Erich Joachimsthaler ( 9781847398352 )

Item Details

Title:

BRAND LEADERSHIP

By:

David A. Aaker, Erich Joachimsthaler

Format:

Paperback

List price:

£10.99

Our price:

£8.02

Discount:

27% off

You save:

£2.97

ISBN 10:

1847398359

ISBN 13:

9781847398352

Availability:

Usually dispatched within 1-2 days.

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Stock:

Currently 1item in stock

Publisher:

SIMON & SCHUSTER LTD

Pub. date:

1 October, 2009

Pages:

368

Description:

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Synopsis:

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Publication:

Imprint:

Simon & Schuster Ltd

Returns:

Returnable

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