 |
|
|
Item Details
| Title:
|
SCIENTIFIC ADVERTISING
|
| By: |
Claude C Hopkins, Alastair Campbell |
| Format: |
Paperback |
| List price:
|
£10.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1906852359 |
| ISBN 13: |
9781906852351 |
| Publisher: |
MOSAIQUE PRESS |
| Pub. date: |
31 December, 2015 |
| Pages: |
128 |
| Synopsis: |
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principles of how to create a compelling message that sells to potential customers are as true now as they were when Hopkins was formulating them. Alastair Campbell cites Hopkins as a major influence in his successful marketing career. He has approached the task of revising and updating 'Scientific Advertising' with the care and reverence of an acolyte, and the experience of putting these theories to the test in today's marketplace. Readers will find up-to-the-minute references and examples drawn from the world of television, the Web, social media, handheld digital devices, live streaming and options for instant communication that Hopkins could not have anticipated but which we now use daily. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Mosaique Press |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|