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Item Details
| Title:
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VALUE CREATION OF FIRM-ESTABLISHED BRAND COMMUNITIES
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| Volume: |
2010 |
| By: |
Philipp Wiegandt, Dietmar Harhoff (Foreword) |
| Format: |
Paperback |
| List price:
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£67.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3834921238 |
| ISBN 13: |
9783834921239 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
11 December, 2009 |
| Edition: |
2010 ed. |
| Pages: |
211 |
| Synopsis: |
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers. |
| Illustrations: |
29 black & white illustrations, 34 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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