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Item Details
| Title:
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MANAGING CUSTOMER RELATIONSHIPS
A STRATEGIC FRAMEWORK |
| By: |
Don Peppers, Martha Rogers |
| Format: |
Hardback |
| List price:
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£75.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470423471 |
| ISBN 13: |
9780470423479 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
8 February, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
528 |
| Description: |
* This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. * It contains updated examples, case studies, and references with contributing works from various industry leaders. |
| Synopsis: |
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as a useful underpinning for understanding how to build and manage customer relationships. Written by Don Peppers and Martha Rogers, two of the foremost thought leaders in CRM, the new edition contains updated examples, case studies, and references with contributing works from various industry leaders. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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