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Item Details
Title: DRIVEN TO DELIGHT: DELIVERING WORLD-CLASS CUSTOMER EXPERIENCE THE MERCEDES-BENZ WAY
By: Joseph Michelli
Format: Hardback

List price: £21.99
Our price: £16.05
Discount:
27% off
You save: £5.94
ISBN 10: 007180630X
ISBN 13: 9780071806305
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 2 available
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 December, 2015
Series: Business Books
Pages: 304
Description: Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision.
Synopsis: A first-hand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company's brand promise, "the best or nothing."
Publication: US
Imprint: McGraw-Hill Professional
Returns: Returnable
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