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Item Details
| Title:
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FIREBRANDS!
BUILDING BRAND LOYALTY IN THE INTERNET AGE |
| By: |
Michael Moon |
| Format: |
Mixed media product |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072124490 |
| ISBN 13: |
9780072124491 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
17 August, 2000 |
| Series: |
ComputerWorld Books for IT Leaders S. |
| Pages: |
352 |
| Language: |
English, Multiple languages |
| Description: |
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out. |
| Synopsis: |
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out. |
| Illustrations: |
48 illustrations |
| Publication: |
US |
| Imprint: |
Osborne/McGraw-Hill |
| Returns: |
Non-returnable |
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