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Item Details
Title: E-BUSINESS
Volume: 01/02
By: Robert Price
Format: Paperback

List price: £23.99


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ISBN 10: 0072431156
ISBN 13: 9780072431155
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 August, 2000
Edition: 2001-02 ed.
Series: Annual Editions
Pages: 240
Synopsis: This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.
Publication: US
Imprint: McGraw-Hill Inc.,US
Returns: Non-returnable
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