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Item Details
Title:
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INTERNATIONAL MARKETING
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Volume: |
With Student CD and PowerWeb |
By: |
Philip R. Cateora, John Graham |
Format: |
Mixed media product |
List price:
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£116.07 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0072941642 |
ISBN 13: |
9780072941647 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Edition: |
12th Revised edition |
Description: |
Focuses on the field of International Marketing. This book offers coverage of technology's impact on the international market arena, and a comprehensive website, helping to provide the text content in the continually changing field. |
Synopsis: |
"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field. |
Publication: |
US |
Imprint: |
McGraw Hill Higher Education |
Returns: |
Non-returnable |
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