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Item Details
| Title:
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RELATIONSHIP SELLING
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| By: |
Mark W. Johnston, Greg W. Marshall |
| Format: |
Hardback |
| List price:
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£101.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073529818 |
| ISBN 13: |
9780073529813 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
480 |
| Description: |
Focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. |
| Synopsis: |
Now available in its second edition, "Relationship Selling" has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, "Relationship Selling" is a fast-rising favorite of students and instructors alike. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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