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Item Details
| Title:
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CONSUMER BEHAVIOUR
IMPLICATIONS FOR MARKETING STRATEGY |
| By: |
Cathy Neal |
| Format: |
Paperback |
| List price:
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£43.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0074713493 |
| ISBN 13: |
9780074713495 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2004 |
| Edition: |
Australian ed of 4th revised ed |
| Pages: |
704 |
| Description: |
Includes cases, vignettes, and advertisements to illustrate theoretical concepts. This book focuses on technology issues, with boxed examples covering e-Consumer and globalisation issues. The design is intended to enhance students'' comprehension of the concepts. This is a learning package that includes Australian/NZ/US video clips and CD-ROM. |
| Illustrations: |
Illustrations (somec col.) |
| Returns: |
Returnable |
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