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Item Details
| Title:
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SENSORY EVALUATION PRACTICES, 4E
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| By: |
Heather Thomas, Rebecca Bleibaum, Herbert Stone |
| Format: |
Hardback |
| List price:
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£68.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0123820863 |
| ISBN 13: |
9780123820860 |
| Publisher: |
ELSEVIER SCIENCE PUBLISHING CO INC |
| Pub. date: |
2 August, 2012 |
| Edition: |
4th edition |
| Pages: |
446 |
| Description: |
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception. |
| Synopsis: |
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. |
| Publication: |
US |
| Imprint: |
Academic Press Inc |
| Returns: |
Returnable |
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