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Item Details
Title: BEHAVIOUR PRINCIPLES IN EVERYDAY LIFE
By: John David Baldwin, Janice I. Baldwin
Format: Paperback

List price: £164.99


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ISBN 10: 0130873764
ISBN 13: 9780130873767
Publisher: PEARSON EDUCATION (US)
Pub. date: 7 September, 2000
Edition: 4th Revised edition
Pages: 407
Description: Provides an introduction to, and overview of, the psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. This text is intended for undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.
Synopsis: For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory. This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life-showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.
Illustrations: Illustrations
Publication: US
Imprint: Pearson
Returns: Returnable
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