| Title:
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PRINCIPLES OF MARKETING
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| Volume: |
Instructor's Edition |
| By: |
Philip Kotler, Gary Armstrong |
| Format: |
Paperback |
| List price:
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£43.99 |
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| ISBN 10: |
0131212761 |
| ISBN 13: |
9780131212763 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 March, 2003 |
| Edition: |
10th edition |
| Pages: |
752 |
| Description: |
This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. The new edition also offers expanded coverage of the revolutionary new marketing technologies a swell as current thinking on topics such as brand equity and CRM. |
| Synopsis: |
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. |
| Illustrations: |
Illustrations (some col.) |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |