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Item Details
Title:
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PURPLE COW
TRANSFORM YOUR BUSINESS BY BEING REMARKABLE |
By: |
Seth Godin |
Format: |
Paperback |
List price:
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£10.99 |
Our price: |
£8.02 |
Discount: |
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You save:
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£2.97 |
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ISBN 10: |
014101640X |
ISBN 13: |
9780141016405 |
Availability: |
Usually dispatched within 1-2 days.
Delivery
rates
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Stock: |
Currently 20 available |
Publisher: |
PENGUIN BOOKS LTD |
Pub. date: |
27 January, 2005 |
Pages: |
160 |
Description: |
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
Synopsis: |
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. |
Publication: |
UK |
Imprint: |
Penguin Books Ltd |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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