Title:
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INTERCULTURAL BUSINESS COMMUNICATION
AN INTRODUCTION TO THE THEORY AND PRACTICE OF INTERCULTURAL BUSINESS COMMUNICATION FOR TEACHERS, LANGUAGE TRAINERS, AND BUSINESS PEOPLE |
By: |
Robert Gibson |
Format: |
Paperback |
List price:
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£32.30 |
Our price: |
£28.26 |
Discount: |
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£4.04 |
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ISBN 10: |
0194421805 |
ISBN 13: |
9780194421805 |
Availability: |
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Stock: |
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Publisher: |
OXFORD UNIVERSITY PRESS |
Pub. date: |
25 April, 2002 |
Pages: |
128 |
Description: |
This book looks at the important field of intercultural business communication and explains its relevance to teachers, language trainers, and business people. |
Synopsis: |
Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems? In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures. |
Illustrations: |
2 halftones, numerous tables, graphs and line drawings |
Publication: |
UK |
Imprint: |
Oxford University Press |
Returns: |
Returnable |