MANAGING AND SHAPING INNOVATION by Steve Conway, Fred Steward ( 9780199262267 )

Item Details

Title:

MANAGING AND SHAPING INNOVATION

By:

Steve Conway, Fred Steward

Format:

Paperback

List price:

£50.99

Our price:

£44.62

Discount:

12.5% off

You save:

£6.37

ISBN 10:

0199262268

ISBN 13:

9780199262267

Availability:

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Stock:

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Publisher:

OXFORD UNIVERSITY PRESS

Pub. date:

29 April, 2006

Pages:

504

Description:

Managing and Shaping Innovation provides a comprehensive analysis of innovation, including developments in theory, perspectives on innovation and the management of innovation.

Synopsis:

Managing and Shaping Innovation enables students to understand the theories of innovation and to appreciate technological change and the management of innovation in organisations. The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context. The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take. Online Resource Centre For lecturers: Figures from the book PowerPoint slides For students: Web links Media watch - regularly updated news articles with commentary from Steve Conway

Illustrations:

100 Figures

Publication:

Imprint:

Oxford University Press

Returns:

Returnable

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