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Item Details
Title: CHILDHOOD AND CONSUMER CULTURE
By: David Buckingham (Editor), Vebjorg Tingstad (Editor)
Format: Electronic book text

List price: £66.00


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ISBN 10: 0230281842
ISBN 13: 9780230281844
Publisher: PALGRAVE MACMILLAN
Pub. date: 11 August, 2010
Series: Studies in Childhood and Youth
Description: In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
Synopsis: In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialization' of childhood. This book sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the US and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role of consumption in children's identity formation. Taken together, these studies outline a productive new agenda for research in this field, and provide ways of moving beyond established theories and approaches.
Illustrations: 5 black & white tables, 2 figures
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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