| Title:
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MARKETING IN THE DIGITAL AGE
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| By: |
John O'Connor, Eamonn Galvin |
| Format: |
Paperback |
| List price:
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£73.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273641956 |
| ISBN 13: |
9780273641957 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 January, 2001 |
| Edition: |
2nd edition |
| Pages: |
232 |
| Description: |
The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites. |
| Synopsis: |
While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |