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Item Details
| Title:
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FT GUIDE TO STRATEGY
HOW TO CREATE, PURSUE AND DELIVER A WINNING STRATEGY |
| By: |
Richard Koch |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273745476 |
| ISBN 13: |
9780273745471 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
12 May, 2011 |
| Edition: |
4th New edition |
| Series: |
The FT Guides |
| Pages: |
392 |
| Synopsis: |
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world? s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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