Title:
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PRINCIPLES OF MARKETING
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By: |
Philip Kotler, Gary Armstrong |
Format: |
Paperback |
List price:
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£49.99 |
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it.
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ISBN 10: |
0273786997 |
ISBN 13: |
9780273786993 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
21 March, 2013 |
Edition: |
Global ed of 15th revised ed |
Pages: |
720 |
Synopsis: |
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. |
Illustrations: |
Illustrations (colour) |
Publication: |
UK |
Imprint: |
Pearson Education Limited |
Returns: |
Returnable |