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Item Details
Title: COMPARATIVE MARKETING SYSTEMS
By: Ronald Savitt, Erdener Kaynak
Format: Hardback

List price: £55.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0275912027
ISBN 13: 9780275912024
Publisher: ABC-CLIO
Pub. date: 15 March, 1984
Pages: 309
Description: Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.
Synopsis: Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.
Publication: US
Imprint: Praeger Publishers Inc
Returns: Non-returnable
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