Title:
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COMPARATIVE MARKETING SYSTEMS
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By: |
Ronald Savitt, Erdener Kaynak |
Format: |
Hardback |
List price:
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£55.00 |
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ISBN 10: |
0275912027 |
ISBN 13: |
9780275912024 |
Publisher: |
ABC-CLIO |
Pub. date: |
15 March, 1984 |
Pages: |
309 |
Description: |
Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets. |
Synopsis: |
Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets. |
Publication: |
US |
Imprint: |
Praeger Publishers Inc |
Returns: |
Non-returnable |