THE BRAND GAP by Marty Neumeier ( 9780321348104 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE BRAND GAP
HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN : A WHITEBOARD OVERVIEW

By:

Marty Neumeier

Format:

Paperback

List price:

£26.99

Our price:

£22.27

Discount:

17.5% off

You save:

£4.72

ISBN 10:

0321348109

ISBN 13:

9780321348104

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 26 available

Publisher:

PEARSON EDUCATION (US)

Pub. date:

1 August, 2005

Edition:

2nd Revised edition

Pages:

208

Description:

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

Synopsis:

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary

Illustrations:

Illustrations

Publication:

Imprint:

Peachpit Press Publications

Returns:

Returnable

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MARTY NEUMEIER'S INNOVATION WORKSHOP

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