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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH (BOOK ONLY)
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| By: |
William G Zikmund, Barry J Babin |
| Format: |
Paperback |
| List price:
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£72.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324593759 |
| ISBN 13: |
9780324593754 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 April, 2009 |
| Edition: |
4th ed. |
| Pages: |
436 |
| Synopsis: |
Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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