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Item Details
| Title:
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STRATEGIC MANAGEMENT
AWARENESS AND CHANGE |
| By: |
John L. Thompson |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0412463407 |
| ISBN 13: |
9780412463402 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 January, 1993 |
| Edition: |
2nd Revised edition |
| Pages: |
784 |
| Description: |
The main purpose of this revised and updated text is to help managers and business students to develop their strategic awareness, to contribute to strategic changes within an organization and to appreciate how strategic change is managed. |
| Synopsis: |
A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market". |
| Illustrations: |
98 line illustrations, index |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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