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Item Details
| Title:
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MANAGERS AND INNOVATION
STRATEGIES FOR A BIOTECHNOLOGY |
| By: |
John Howells |
| Format: |
Hardback |
| List price:
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£60.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
041508590X |
| ISBN 13: |
9780415085908 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 January, 1994 |
| Pages: |
240 |
| Description: |
Based on a detailed case study in technology, this text shows how managers innovate. It is a detailed analysis of innovation in which managers define and interpret key events in order to guide the construction of new technology. |
| Synopsis: |
The managment of technical innovation in a firm is crucial if their knowledge trajectory is to increase. It is vital, therefore, for managers to recognize when new technology should be introduced, since the success of the firm relies on their decision. Using detailed case studies, the author shows how managers have interpreted market, technical, competitive and other influences on their projects. The problems which arise from making technical innovation a viable business proposition may then be addressed. It is this process of innovation management upon which the book centres. By way of analysis of the process of technical innovation in early biotechnology, the author demonstrates the interplay of cognitive and social processes in the construction of new technology. This book is aimed at students of technology management, as well as managers with an interest in biotechnical policy and industry. |
| Illustrations: |
10 figures, 17 tables |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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