| Synopsis: |
The analysis and interpretation of statistical data can be daunting, but it is a vital part of any successful research project. This text offers a concise guide to the concepts and practice of research design, providing a grounding in techniques and a discussion of the key issues raised by such methods in relation to the attitudes, behaviour and levels of satisfaction of tourists. The text covers the nature of research itself, the design of a research project, qualitative and quantitative research, questionnaire design and implementation, different types of data and their coding, correlations, multiple regression analysis, and the coding and significance of data. It makes extensive reference to software packages, in particular SPSS, NCSS and MINITAB. After working through this text, the reader should feel confident in the application and interpretation of data and should understand the nature of tourist satisfaction. It is directed to second and third year undergraduates, postgraduates and all those carrying out research projects in tourism. |