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Item Details
| Title:
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MARKETING THE ARTS
A FRESH APPROACH |
| By: |
Daragh O'Reilly (Editor), Finola Kerrigan (Editor) |
| Format: |
Hardback |
| List price:
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£160.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415496853 |
| ISBN 13: |
9780415496858 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
21 April, 2010 |
| Pages: |
328 |
| Description: |
Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. |
| Synopsis: |
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. |
| Illustrations: |
25 black & white illustrations, 8 black & white tables, 22 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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