THE PUBLIC RELATIONS STRATEGIC TOOLKIT by Alison Theaker, Heather Yaxley ( 9780415676472 )

Item Details

Title:

THE PUBLIC RELATIONS STRATEGIC TOOLKIT
AN ESSENTIAL GUIDE TO SUCCESSFUL PUBLIC RELATIONS PRACTICE

By:

Format:

Hardback

List price:	£85.00
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ISBN 10:

0415676479

ISBN 13:

9780415676472

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 July, 2012

Pages:

400

Synopsis:

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: * definitions of key terms * contemporary case studies * insight from practitioners * handy checklists * practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Illustrations:

9 black & white tables, 47 black & white halftones

Publication:

Imprint:

Routledge

Returns:

Returnable

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