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Item Details
Title: WINNING AT NEW PRODUCTS
ACCELERATING THE PROCESS FROM IDEA TO LAUNCH
By: Robert G. Cooper
Format: Electronic book text

List price: £23.98


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ISBN 10: 0465004113
ISBN 13: 9780465004119
Publisher: THE PERSEUS BOOKS GROUP
Pub. date: 20 March, 2007
Description: The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.
Synopsis: For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
Reader Age: From 18 years
Publication: US
Imprint: Basic Books
Returns: Non-returnable
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