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Item Details
Title: WINNING AT NEW PRODUCTS
CREATING VALUE THROUGH INNOVATION
By: Robert G. Cooper
Format: Paperback

List price: £22.99


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ISBN 10: 0465025781
ISBN 13: 9780465025787
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 12 July, 2011
Edition: 4th edition
Pages: 408
Description: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
Synopsis: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
Publication: US
Imprint: Basic Books
Returns: Returnable
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