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Item Details
Title: FACEBOOK ADVERTISING FOR DUMMIES
By: Paul Dunay, Richard Krueger, Joel Elad
Format: Electronic book text

List price: £26.39


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470948930
ISBN 13: 9780470948934
Publisher: JOHN WILEY & SONS INC
Pub. date: 26 October, 2010
Pages: 336
Synopsis: Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on FacebookWorks as an all-around, hands-on guide for both experienced and new Facebook advertisersWalks you through planning and creating an advertising campaignExplains writing effective ad copy, how to use landing pages, and how to test and optimize your adsShows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Illustrations: Screen captures: 125 B&W, 0 Color
Publication: US
Imprint: For Dummies
Returns: Non-returnable
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