RETHINKING PERFORMANCE MEASUREMENT by Marshall W. Meyer ( 9780521103268 )

Item Details

Title:

RETHINKING PERFORMANCE MEASUREMENT
BEYOND THE BALANCED SCORECARD

By:

Marshall W. Meyer

Format:

Paperback

List price:

£37.99

Our price:

£33.24

Discount:

12.5% off

You save:

£4.75

ISBN 10:

0521103266

ISBN 13:

9780521103268

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Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

31 October, 2008

Pages:

220

Description:

This book explains why performance measurement remains a vexing problem for business firms and other kinds of organisations.

Synopsis:

Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them because it provides no guidance on how to combine dissimilar measures into an overall appraisal of performance. A measurement technique called activity-based profitability analysis (ABPA) is suggested as a partial solution, especially to the problem of combining dissimilar measures. ABPA estimates the revenue consequences of each activity performed for the customer, allowing firms to compare revenues with costs for these activities and hence to discriminate between activities that are ultimately profitable and those that are not.

Illustrations:

53 b/w illus. 4 tables

Publication:

Imprint:

Cambridge University Press

Returns:

Returnable

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