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Item Details
| Title:
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E-COMMERCE MARKETING
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| By: |
Brad Kleindl, James L. Burrow |
| Format: |
Paperback |
| List price:
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£35.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538438088 |
| ISBN 13: |
9780538438087 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
17 April, 2004 |
| Pages: |
320 |
| Synopsis: |
E-COMMERCE MARKETING helps you plan and market electronic products and services online. The textbook and its multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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