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Item Details
| Title:
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RESEARCH IN MEDIA PROMOTION
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| By: |
Susan Tyler Eastman |
| Format: |
Electronic book text |
| List price:
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£90.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0585365474 |
| ISBN 13: |
9780585365473 |
| Publisher: |
LAWRENCE ERLBAUM ASSOCIATES INC |
| Pub. date: |
1 August, 2000 |
| Edition: |
New ed. |
| Pages: |
371 |
| Description: |
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. |
| Synopsis: |
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Non-returnable |
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