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Item Details
Title: JONY IVE
THE GENIUS BEHIND APPLE'S GREATEST PRODUCTS
By: Leander Kahney
Format: Paperback

List price: £12.99
Our price: £9.48
Discount:
27% off
You save: £3.51
ISBN 10: 0670923249
ISBN 13: 9780670923243
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 8 available
Publisher: PENGUIN BOOKS LTD
Pub. date: 3 July, 2014
Pages: 320
Description: With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes.
Synopsis: Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.
Publication: UK
Imprint: Portfolio Penguin
Returns: Returnable
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